
WE ARE
strategic investors in
small business growth.
OUR MISSION
Otter & Co. Capital Holdings (O&Co) is a St. Louis-based investment firm focused on acquiring, partnering with, and growing small operating businesses across the Midwest and beyond. We invest where our team can immediately add value and create sustainable, long-term growth.
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We acquire and grow small, community-rooted businesses—turning them into high-performing, resilient investments through hands-on partnership and long-term support.
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We seek small businesses with strong foundations and proven operational leadership.
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We unlock synergies and accelerate growth through strategic partnerships and vertical integration with our existing businesses.
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We operate with a long-term mindset—prioritizing cash flow growth, operational excellence, and lasting success.

WHAT WE DO
We take meaningful ownership stakes, streamline operations through tech-enabled solutions, and leverage our deep industry relationships to drive sustainable, profitable growth.
INVESTMENT CRITERIA
Leadership
Proven, growth-minded operators
Business Type
Service-based companies with long-term relevance and scalability
Recurring Revenue
Preference for businesses with—or the potential to develop—recurring revenue through tech adoption and back-office improvements
OUR CORE PRINCIPLES
Aligned Incentives: We partner with business owners, operators, and industry professionals who share our long-term vision and commitment to mutual success.
Operational Leverage: We modernize and optimize back-office functions—like accounting, marketing, and operational workflows—through AI, automation, and scalable systems.
Accelerated Growth: We plug businesses into our extensive real estate and other industry networks to unlock new verticals, partnerships, and expansion opportunities.
PARTNERSHIP STRUCTURE
Our standard model includes forming a single-purpose entity owned jointly by Otter & Co and the operating partners. When necessary, we offer buyouts to legacy stakeholders not aligned with the future direction, while providing reinvestment opportunities elsewhere in our portfolio.
We ensure a seamless transition—preserving culture, empowering teams, and introducing a clear, strategic roadmap to sustainable profitability.
OUR PLEDGE
We believe in the power of small, local businesses.
Our mission is to help them grow, thrive, and succeed—without sacrificing what made them great in the first place.
We’re committed to offering long-established businesses a clear succession plan, ensuring their continued success while preserving their legacy.